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SRAM RED XPLR E1: The clock strikes 13.

With a bang, SRAM introduces the electronic RED XPLR E1 gravel groupset with a 1x13-speed setup. Yes, you heard that right - from now on, you not only have an incredibly wide range on your gravel bike, but also more finely tuned gear increments. This way, SRAM has managed to bridge the gap between the demands of racers, but also endurance tourers and bikepackers. This means that you can now glide over the mountains faster and more efficiently or more relaxingly - or both!

You decide how you ride: With a knife between your teeth or a smile on your lips.

SRAM is the innovation engine of bicycle component manufacturers, and stands for state-of-the-art technology with wireless electronic groupsets. Founded in Chicago in 1987, the company quickly gained a high profile with its Grip Shift levers, and since their takeover of the hub gear manufacturer Sachs, it is hard to imagine the market without them. Whether you're a road, gravel or mountain biker, SRAM offers you smooth shifting performance as well as the highest level of braking power.

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A SIMPLIFYING TECHNOLOGY